PHUKET, THAILAND – Phuket’s tourism sector warned that a surge in recreational cannabis use by visitors was producing conspicuous and sometimes dangerous behaviour, prompting calls from business leaders and politicians for stricter controls to protect the island’s image.
Growing concern over public safety
Local tourism authorities said they had seen an increase in incidents tied to excessive cannabis consumption, including hallucinations and risky actions after tourists smoked multiple joints. Sarayut Mallum of the Phuket Tourism Association said the trend was damaging the destination’s reputation. “The negative image is caused by cannabis misuse. We have observed cases of hallucinations and risky behaviour after people consumed several joints,” he said.
One widely reported episode involved French motorcyclists who were seen riding while under the influence, a case that officials said had fuelled fears about safety and the island’s family-friendly appeal.
Businesses demand a policy reversal
Private-sector groups on Phuket urged a policy shift to restrict cannabis to medical use only and to hold local vendors to stricter sales rules. Entrepreneurs argued tighter regulation was needed to curb misuse and protect business interests. The calls echo proposals from former justice minister Somsak Thepsutin, who had suggested reclassifying cannabis as a controlled substance.
“We need clear guidelines so misuse can be contained,” business representatives said, stressing the economic risks if the island’s welcoming image eroded.
Zoning and bans on the table
Phuket lawmaker Chalermpong Saengdee put forward concrete ideas to separate recreational use from tourist areas. He proposed designated smoking zones in party districts such as Patong and outright bans on cannabis shops in historic neighbourhoods like Old Phuket Town. “We must find the balance between freedom and protecting public order,” Chalermpong said.
Authorities noted that the number of cannabis shops on the island had risen rapidly, placing Phuket second nationwide in shop numbers. Officials warned the expansion had also led to increased mental health complaints among visitors, adding pressure to local medical services.
Economic competition and reputational risk
Officials said Phuket faced competition from regional destinations that promote strict rules and a family-friendly image. Chalermpong cautioned that failure to act could drive tourists to rival markets such as Vietnam, Singapore and Japan. “If we do not act, we will lose our guests to other destinations,” he said.
Some parents and family visitors have already reported negative experiences, including encountering the smell of cannabis on beaches, deepening concerns that certain market segments may be deterred.
Government and local authorities respond
Phuket’s governor, Saransak Srikruanet, said the provincial administration would engage the tourism sector and gather feedback in the coming weeks to forward to the national government and the parliamentary tourism committee. “We must hear the voices of all stakeholders before we take measures,” he said, describing a consultative approach to any regulatory changes.
Officials said they were preparing to improve enforcement and consider measures such as age limits, zonal rules and stricter sales oversight.
Social media amplifies the problem
Clips of intoxicated tourists circulated on social media have intensified worries about the island’s image. Ratchadaporn O-in of the Phuket Tourism and Sports Office warned that such footage harmed Phuket’s reputation and could deter future visitors. “These images damage our reputation and frighten potential visitors away,” she said, calling for clearer communication of rules and stronger enforcement.
Next steps and outlook
Authorities said they would combine tightened inspections with public information campaigns to make visitors aware of local rules upon arrival. Discussions between government, business and community groups were ongoing and officials said concrete measures were likely as policymakers weighed public safety, health impacts and economic interests.
Over the coming weeks, Phuket will examine whether tighter regulations, zoning or sales restrictions can restore confidence among tourists and preserve the island’s long-standing position as a leading international resort.