BANGKOK, THAILAND – The city is launching a large-scale promotional campaign for the gubernatorial and city council elections on June 28, 2026, aiming for a minimum voter turnout of 70 percent. MdLertlak Leelawangsueng presented concrete measures at a meeting designed to simplify voting while ensuring political neutrality.
Election Date and Participation Target
The BMA is preparing to make voting on June 28, 2026, as comfortable and swift as possible. The goal is for at least 70% of eligible voters in Bangkok to exercise their right to vote. The administration also aims to reduce the rate of invalid ballots to below 1% through information on correct voting procedures. This effort seeks to make votes as meaningful as possible.
Who Presented the Plans
MdLertlak Leelawangsueng, Deputy Permanent Secretary of Bangkok, led the meeting on public relations guidelines. The focus was on the election of members of the Bangkok Council (MPA) and the gubernatorial election. Operational plans and proactive public relations measures were presented. The BMA emphasized a practical approach: making it easier for people to vote, providing information, and mobilizing them.
Focus on First-Time Voters, Reducing Invalid Votes
A key element of the campaign targets Generation Z first-time voters with special informational offerings. The initiative aims to engage young people participating in elections for the first time. Concurrently, informational materials and explanations on proper voting procedures are intended to decrease the number of invalid votes, maintaining the goal of fewer than 1% invalid ballots.
TikTok Challenge and Lumpini Dance
Symbolic public relations activities include a TikTok challenge with election songs and an aerobic dance in Lumpini Park on June 16, 2026. The campaign is leveraging social media reach and public events. These activities aim to generate attention and playfully engage younger voters. The BMA views music and dance events as a channel to stimulate voter participation.
Private Networks and Online Information Center
The city administration has expanded cooperation with department stores, banks, and public transport operators to disseminate information through various channels. LED screens in offices and districts will display advertisements and notices. A central resource is the website www.BangkokElection69.com, which will serve as an information hub for candidates and election news. Private and public marketing channels are being coordinated for consistent information dissemination.
Ensuring Neutrality and Scrutinizing Campaign Materials
The BMA explicitly called for neutrality, instructing that signs or documents bearing the names of former leaders running as candidates be checked and, if necessary, removed. All district offices have been directed to monitor the order and legitimacy of campaign materials within their areas.