MADRID, SPAIN – Thailand has emerged victorious at the 31st Travel Ranking Awards in Madrid, fending off strong competition.
A Victory from Industry Peers
The award ceremony, held on March 26, 2026, and organized by the influential Agenttravel Magazine, is considered a rigorous benchmark for excellence in the Spanish market. The distinction was determined not by a committee, but by the direct voices of travel sellers.
Thailand triumphed in the coveted category of “The country that best welcomes tourists.” The endorsement from professionals who craft vacation dreams daily carries immense influence.
1,000 Travel Experts Speak
What makes this trophy so valuable is that it reflects the experiences of approximately 1,000 Spanish travel agency employees. These individuals are intimately familiar with the desires and occasional concerns of their clients.
When these professionals select Thailand as the most hospitable nation, it is backed by the daily feedback from satisfied Spaniards who rave about the warmth and sincerity they encounter there.
TAT Sees Strategic Advantage for Europe
For the Tourism Authority of Thailand (TAT), this accolade serves as a potent branding tool. It aims to solidify Thailand’s status as a top-of-mind destination for European tour operators and embed it indelibly in the minds of decision-makers.
The TAT specifically views the award as a branding turbocharger. Particularly now, as international arrivals rebound strongly, the aim is to significantly boost visibility among European sales partners.
A Beacon for the Travel Industry
The Madrid gala places Thailand directly in the spotlight of Spain’s most influential travel intermediaries. It is a triumph built upon tourism’s most valuable currency: genuine, expert-confirmed hospitality.