BANGKOK, THAILAND – The nail-biting wait is over: Just before kickoff, Jasmine International has secured the exclusive TV rights for the FIFA World Cup 2026. All 104 matches will be broadcast via the streaming platform MONOMAX and the channel MONOMAX SPORTS.
Relief Shortly Before Midnight
Thai football fans can finally breathe a sigh of relief. The country was one of the last in Southeast Asia without an official broadcasting agreement – until JAS officially confirmed the deal on June 11.
From June 11 to July 19, 2026, all World Cup matches from the USA, Mexico, and Canada will be exclusively available from the provider. The games can be followed via the MONOMAX app as well as the MONOMAX SPORTS channel.
From Television Station to Sports Streamer
Behind MONOMAX SPORTS is the former terrestrial broadcaster Mono29. JAS has completely restructured it as part of its digital strategy and geared it towards sports.
Sporting content now accounts for around 60 percent of the programming. The company aims to build its own digital sports ecosystem, which is now facing its first major test with the World Cup.
Prices Remain Secret for Now
Anyone who wants to watch all the games will need a subscription. JAS intends to reveal the exact costs of the World Cup packages and how many matches will be freely accessible at a press conference on the afternoon of June 11.
There could be good news for existing MONOMAX customers: World Cup access might already be included in their current package. This will also be clarified at the conference.
The Shackles Are Loosened
The private deal was only made possible by a legislative change. The Sports Authority of Thailand confirmed that the so-called “Must Have” and “Must Carry” rules have been abolished.
These rules previously stipulated that major sporting events must necessarily be broadcast on free-to-air television. Without this regulation, negotiations were entirely in private hands.
Tough Poker Over Millions
The sticking point was the price. FIFA reportedly asked for around 40 million US dollars for the rights package in Thailand – an amount JAS wanted to significantly reduce.
The company tried to negotiate a sum around 15 million dollars, similar to what neighboring Vietnam had paid. In the end, an agreement was reached, quite literally, at the last minute.
Mega-Deal with the Premier League
The World Cup rights are not JAS’s only coup. The company recently secured the broadcasting rights for the English Premier League for six seasons. From 2025 to 2031, the games, valued at over 19 billion Baht, will be streamed on MONOMAX – in partnership with AIS. This underscores JAS’s ambition to become Thailand’s leading sports platform.