PATTAYA, THAILAND – Mayor Poramese Ngampichet personally handed out 231 uniform shirts to massage therapists and other beach service providers at Jomtien Beach on 16 October 2025, part of a municipal drive to tidy the shoreline, support vendors during the low season and prepare the area for the coming high season.
Mayor distributes uniforms to beach workers
The mayor appeared at Jomtien Beach alongside members of the Pattaya City Council from District 4 to present the new shirts. In total, 101 pink T‑shirts were given to massage practitioners and a further 130 blue shirts were issued to vendors working in the city’s regulated “free zones.”
Poramese told The Pattaya News the uniforms were intended both to improve the visual and hygienic standards of the beachfront and to offer moral support to small operators struggling in the slow months. “This helps, to create a neat and hygienic image and provides the providers with moral support in the difficult low season,” he said.
A wider beachfront overhaul
Officials said the uniform distribution was only one element of a broader renovation programme at Jomtien Beach scheduled for completion by the end of 2025. Works under way included sand replenishment coordinated with the Marine Department, upgrades to walkways and electrical systems, refurbishment of water pump stations and plans to convert Jomtien Beach Road from one‑way back to two‑way traffic.
City planners noted that the exact date for the traffic change had not been fixed, but stressed that the combined measures were designed to ready the beachfront for increased visitor numbers.
Uniforms intended to boost confidence and dignity
Municipal officials argued that a more organised, uniformed workforce would help reassure international visitors who may be wary of informal beach services. For many local operators, the shirts were more than new clothing: they were a visible sign of recognition and inclusion in Pattaya’s tourism sector at a time when earnings typically fall.
One massage provider at the handover said the shirts made a real difference. “Finally we feel like an official part of Pattaya’s tourism industry. The uniforms give us dignity and show the city values us,” the vendor said.
Positive reception and economic intent
Reaction from beach workers was broadly positive, and city officials argued a neater, more professional beachfront would benefit the wider tourism economy. An orderly public space and recognisable staff were seen as likely to increase visitor trust and encourage spending, particularly among families and overseas tourists.
Looking ahead: quality over quantity
The uniform initiative forms part of Pattaya’s longer‑term strategy to move away from an image of a low‑cost party destination toward a higher‑quality resort city. The city is emphasising improved infrastructure, professionalisation of services, higher safety standards and stricter cleanliness and hygiene across its beaches.
Jomtien Beach is serving as the pilot for these measures; officials indicated that if the changes prove successful there, similar upgrades could be extended to other Pattaya shorelines.
The municipal campaign combined short‑term support for struggling vendors with visible infrastructural investment, all intended to bolster tourism revenues when visitor numbers rise again.