PHUKET, THAILAND – A video from Phuket’s Old Town showing visitors allegedly asked to pay 40 baht just to enter a shop sparked sharp criticism on Chinese online networks and renewed concerns over Thailand’s tourism image.
Viral clip from Thalang Road shop
The footage was recorded inside a shop on Thalang Road in Phuket’s historic Old Town and showed an older woman speaking with a group of Chinese tourists. According to the Facebook page Phuket Times, which publicized the incident on 15 February 2026, the clip spread rapidly on Chinese platforms such as Douyin.
Dispute over 40-baht entry charge
Phuket Times reported that the older shop operator demanded a 40-baht fee from the Chinese visitors simply to enter the premises and look at the goods. When the tourists allegedly refused to pay, the woman responded with words and gestures that many viewers regarded as mocking and racially offensive.
Strong social media backlash
After the clip was shared, critical comments from users in China and Thailand multiplied, warning of lasting strain on tourism relations. Several voices expressed concern that such incidents could undermine the trust of Chinese travellers, who had for years been among the country’s most important visitor groups.
Reports of similar practices
In online comments, some users claimed there were similar practices in other shops along Thalang Road, where visitors were also confronted with questionable entry demands. Others warned that travellers might increasingly choose alternative destinations in the region if they experienced such treatment.
Calls for official investigation
An analysis of the circulating video, according to online reports, showed the older woman reacting with gestures after the payment was refused that many viewers described as inappropriate. In the ongoing discussions, calls have mounted for the relevant authorities to examine the case, clarify the facts and, if necessary, take measures to protect the country’s tourism reputation.
Debate over impact on tourism
Online commentary framed the case as a potential warning sign for the competitive tourism sector.
“A short video clip is enough to cause international turmoil, and in times of intense competition, any damage to the image can have consequences for tourism.”
said KhaoSod English, source publication.