SRIRACHA, THAILAND – Authorities in eastern Thailand activated a major roadside checkpoint ahead of the New Year holiday to reduce accidents during the country’s high-risk “Seven Dangerous Days” period.
Highway 331 checkpoint opened before New Year
The checkpoint on Highway 331 in Sriracha district opened on 30 December 2025 at 9 a.m. in front of a PTT petrol station in Moo 6, in the direction of Bo Win. District chief Weekit Manarojkit led the opening ceremony, joined by Pol. Col. Krit Thitithatsana, head of Bo Win Police Station. Both officials linked the operation to the nationwide campaign that each year focused on the so‑called “Seven Dangerous Days” around New Year.
Free helmets and reminders for motorcyclists
At the launch, police officers handed out free protective helmets to motorcycle riders passing the post without head protection. They simultaneously reminded road users of the legal obligation to wear a helmet at all times. In conversations at the site, officials stressed how crucial this basic measure was, saying in essence:
“Wearing a helmet is vital for your own safety.”
said unnamed officials, local authorities.
Joint operation with volunteers and rescue teams
The checkpoint was jointly operated by Bo Win Police Station, local administrative bodies, village heads and deputy village heads from the Bo Win and Khao Kansong subdistricts. They were supported by volunteer police and rescue workers from the Silatham Association, Bo Win unit. According to the plan, the post was to remain in place from 30 December 2025 to 5 January 2026, covering the entire campaign period.
High-risk traffic hub and planned measures
Bo Win was considered a key traffic hub for routes to the eastern region, the northeastern provinces, Bangkok and popular tourist destinations. Authorities expected a clear increase in vehicle numbers on this corridor over the turn of the year. Measures at and around the checkpoint included additional patrols, roadblocks and control posts, as well as traffic management to reduce congestion and hazardous situations.
Nationwide push for strict checks
The national police announced strict enforcement and public information efforts for the “Seven Dangerous Days.” Experience showed that the number of road accidents tended to rise sharply over New Year. Officials cited higher traffic volumes, driving under the influence of alcohol and other risk factors as the main causes, and expressed concern about possible increases in accidents and crime during the period.
Support from businesses and appeal to drivers
Private partners also backed the checkpoint, with companies providing drinking water, energy drinks and other supplies for personnel on the roadside. Authorities appealed to all road users to follow traffic regulations strictly, avoid driving under the influence and take safety measures seriously. Their stated goal was to achieve a New Year period with as few accidents as possible on this busy route.